Job Title:  Senior Global Social Media Manager

About the role:

Are you passionate about shaping the future of social media for renowned home appliance brands? As the Senior Global Social Media Manager at Versuni, you'll develop, execute, and refine the social media strategy for our owned channels. You will lead the charge in creating a cohesive social experience that resonates with our audience, drives engagement, and supports broader marketing and business objectives. This role requires a blend of strategic thinking and content creation, and you will work closely with the Paid Media and Earned Media teams to create integrated campaigns that drive measurable results, while championing the voice of our brand across all social platforms.

The impact you’ll make:

• Shape Our Social Media Strategy: Lead the strategy and vision for all owned social media channels, aligning with broader marketing objectives and company goals. Create and execute integrated social campaigns. Monitor and evaluate industry trends and competitor activity to keep the brand’s social strategy relevant and innovative. Establish KPIs and performance metrics to track and optimize the effectiveness of social strategies.
• Drive Engaging Content Creation: Oversee the creation of social content that reflects the brand’s tone, values, and messaging while driving engagement. Collaborate with creative teams to produce high-quality, platform-specific content including graphics, video, and copy. Develop content calendars and ensure timely delivery of all social media assets. Align with cross-functional teams to ensure content aligns with broader marketing campaigns and seasonal product launches.
• Foster a Thriving Social Community: Actively nurture the social community, responding to inquiries and feedback, and fostering conversations. Build brand advocacy and maintain a positive brand presence across social platforms. Leverage customer feedback and engagement to inform content strategies and customer-centric campaigns.
• Ensure Seamless Cross-functional Collaboration: Partner with Paid and Earned Media teams to ensure seamless integration of organic and paid social strategies. Provide social insights and recommendations to support paid campaigns, influencer marketing, and PR initiatives. Understand product releases and key messaging by collaborating with product teams, ensuring alignment in digital campaigns.
• Optimize Through Analytics & Reporting: Track and report on the performance of campaigns, identifying opportunities for improvement. Provide regular updates to leadership on campaign performance, audience growth, and engagement metrics. Drive continuous improvements by analyzing data and adjusting strategies accordingly to meet objectives.

The skills and knowledge you’ll bring:

• 8+ years of experience in social media marketing, digital strategy, or a related field.
• Proven experience in managing and growing social media channels, ideally in a consumer goods or lifestyle brand environment.
• Demonstrated ability to create and execute successful social campaigns that drive engagement and business results.
• Experience working with cross-functional teams, including Paid Media, Earned Media, and Creative departments.

What we’ll give you in return:

• Internationally competitive base salary | benchmarked against global industry and market leaders 
• Performance-based Annual Incentive Program | rewarding those who dare and achieve more 
• Top of the market pension scheme | with higher-than-average company contributions 
• Work from home, commuting and phone allowances | to support your daily commute, home office setup & business connectivity 
• Hybrid working model | effectively combining working from the office & home, depending on team dynamics and personal needs 
• Working from abroad | for up to 30 days per year, supporting our many international colleagues as well as travel enthusiasts 
• Extensive holiday package | additional care and development days, extensive maternity / paternity leave & possibility to purchase days 
• Bicycle Plan | possibility to select a company bicycle for daily commute along with accessories & insurance 
• Health Insurance Discount | when signing up with our partner insurance 
• Gym Membership Discount | to support your focus on health and wellbeing 
• Product Discounts | on all Versuni products which are sold under the Philips brand and our other brands 
• High growth environment | offering exciting learning and career development perspectives beyond your first role 
• Inclusive working culture and family spirit | we embrace our international community & diversity as competitive advantage

Ready to make an impact?

From developing game-changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world-class brands, and shape the future of home living. We’re ready for you — are you ready for us?