Job Title: Regional Sell Out Manager

Location:

IN

About the role:

The Regional Trade Marketing Manager would focus on Trade marketing deliverables across the spectrum – represents the voice of the consumer for Philips in the Home Appliances space in Market and responsible for delivering measurable business impact.

The impact you’ll make:

Lead Regional Trade marketing plan and support effective execution of the plan in different states within the Zone, with special focus on BTL implementation.
Plan, Develop & Track in-shop merchandizing elements to strengthen visibility & efficacy.
Working out market specific Competitive action plans to improve Volumes & Market share. Competitor activities tracking & planning counter activities.
Planning yearly Activities, POSM & Promotion plans in coordination with Category Team.
Execute trade marketing strategy to create a differentiated brand experience & deliver channel OP, and deliver store level market share gain.
Build and maintain strong relationships with key channel partners.
Ensure consistency of Branding & shopper messaging across channels
Create activations & engagement programs for shoppers from time to time to drive engagement, conversion & Premiumization at the shop floor
Become the shopper custodian. Work closely with the category & content teams to understand consumer positioning planks & effectively translate the same to effective & high impact shopper communication
Plan and execute effective trade promotions and campaigns to drive product visibility and sales.
Analyze the effectiveness of promotional activities and make data-driven recommendations for improvements.
Lead New Launch planning to ensure visible placement and repeats from all target stores
Conduct regular market analysis to identify trends, opportunities, and potential risks.
Use market insights to develop targeted trade marketing initiatives that address specific market needs.
Develop and manage the trade marketing budget, ensuring efficient allocation of resources.
Monitor expenses and provide regular reports on budget performance.
Generate productivity of 10% YoY on all BTL spends

The skills and knowledge you’ll bring:

6+ years of strong experience in Trade Shopper Marketing. Experience of working with a brand that has grown dramatically is a plus.
MBA in Marketing, Business, or a related field.
Proven experience in trade marketing, preferably in FMCG/FMCD/FMEG industry
Strong strategic thinking and analytical skills.
Excellent communication, presentation and interpersonal skills.
Demonstrated ability to lead and inspire cross-functional teams.
Results-oriented with a track record of driving successful trade marketing campaigns.
Must have proven ability to be flexible, multitask and drive key projects in a fast paced, high demand environment.

What we’ll give you in return:

Paid time off:- Four weeks’ paid time off and ten public holidays each year.
Paid Sick Leaves:- Unlimited sick leaves in case of employee being unfit for work due to personal illness or injury.
Maternity Leaves:- All women employees at Versuni are entitled to fully paid Maternity leave of twenty-six weeks. Child adoption is treated as similar to childbirth at Versuni.
Paternity leaves:- Versuni Paternity policy enables fathers (including father of a legally adopted child) to provide care to the child, develop an emotional bond and share responsibility with the mother. All male employees can avail a total of eight weeks’ of paid paternity leave till the child turns two.
Higher education policy:- Covers expenses for higher education that will enhance employees’ performance in their current roles and facilitate career progression.
MyBenefits@Versuni:- Flexible benefit program where employees can choose their insurance or non-insurance benefits
Life Event:- Creche Reimbursement to support female employees in taking care of their young children
Company car lease scheme:- The CCLS can be opted by the employee as part of the Flexible Benefits Package (FBP). This benefit is to provide car for personal and official use. It also provides for tax benefits under the current income tax laws.
Product Discounts:- Exclusive employee discounts on Preethi and Philips brand products

Ready to make an impact?

From developing game-changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world-class brands, and shape the future of home living. We’re ready for you — are you ready for us?