Job Title: Marketing Manager Adriatics

Location:

HR

About the role:

Are you ready to drive strategic marketing leadership in a dynamic, high-growth environment?
As a Marketing Manager at Versuni Adriatic, you will lead the local marketing strategy and execution, in Adriatic area (Croatia, Serbia, Slovenia, Bosnia and Herzegovina, Montenegro), aligning closely with regional direction. You’ll translate global strategies into impactful local campaigns, manage the full product lifecycle, and ensure the right products reach the right consumers at the right time. You will manage the assigned category P&L and through your collaboration with cross-functional teams and commercial partners, you’ll champion category growth, optimize performance, and fuel profitable results in the Adriatics market.

The impact you’ll make:

Shape local marketing strategy in line with regional plans, based on deep understanding of consumer behavior, competitive dynamics, and market trends.
Manage the full product lifecycle: plan and execute new product introductions, phase-outs, and portfolio optimization to ensure a profitable, timely, and consumer-relevant range.
Own demand generation through development and implementation of data-driven, 360° marketing campaigns across digital and offline touchpoints.
Drive local activation planning, tailoring global toolkits with insights from the Adriatics consumer, and leading content localization.
Develop and track annual marketing calendar forecasts, ensuring alignment with sales goals and optimal product availability.
Plan and manage the A&P budget, track marketing ROI, and ensure effective use of investment.
Collaborate cross-functionally with Sales, Commercial Excellence, Logistics, Digital, and Consumer Care teams to align execution across the organization.
Partner with media agencies and external stakeholders to create and launch high-impact campaigns that maximize brand visibility and consumer engagement.
Support commercial strategy by contributing to pricing, margin realization, and sales enablement through coordinated planning with the Commercial Excellence and Key Account teams.

The skills and knowledge you’ll bring:

Bachelor’s degree in marketing, business, or related field.
5+ years of marketing experience.
Proven ability to lead cross-functional initiatives and manage complex projects from strategy to execution.
Experience in digital marketing, market research, or trade marketing is a strong advantage.
Solid understanding of P&L dynamics, pricing strategy, and budget management.
Strong organizational, analytical, and project management skills.
Excellent stakeholder management and influencing abilities.
Fluent in Croatian and English

What we’ll give you in return:

Competitive base salary
Performance-based Annual Incentive Program | rewarding those who dare and achieve more
Company car
Hybrid working model | effectively combining working from the office and home, depending on team dynamics and personal needs
Cell phone compensation (as per Croatia Versuni policy)
Regular Product Discounts | on all Versuni products sold under the Philips brand and our other brands
High growth environment | offering exciting learning and career development perspectives beyond your first role
Inclusive working culture and family spirit | we embrace our international community and diversity as a competitive advantage

Ready to make an impact?

From developing game-changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world-class brands, and shape the future of home living. We’re ready for you — are you ready for us?