Job Title: Marketing Lead

Location:

TR

About the role:

At Versuni Türkiye, we are the market makers — unlocking new categories like airfryers, espresso machines, steamers shaping consumer behaviour through powerful insights, smart innovation, and bold activations.

We are looking for a dynamic, strategic, and commercially savvy Marketing Lead to head our top-performing team of Marketing Managers. In this role, you won’t just manage brands — you’ll own the end-to-end business of your categories, from portfolio strategy to P&L, from insight to activation, from campaign management to commercial planning in a company that doesn’t just follow trends but creates them!

If you're ready to lead with impact and build the next big success story—we’d love to meet you.

The impact you’ll make:

Leads and nurtures a high-performing team of Marketing Managers responsible from priority categories, fostering a culture of innovation, collaboration, and continuous development
Manages end-to-end P&L ownership — from topline to bottom-line — in collaboration with Finance and Commercial Excellence teams
Leads 18-month rolling forecast outlook inline category ambitions and market dynamics
Drives portfolio strategy with the right positioning and pricing competitive
Develops and executes 360° integrated marketing strategies, overseeing ATL and BTL campaigns to build a strong brand funnel from awareness to conversion
Localizes global strategies based on deep consumer insights derived from market and data analytics
Owns and manages large-scale marketing budgets to ensure achievement of strategic business and marketing goals
Designs and maintains a high-performing workflow between internal teams and external agencies (Creative, PR, Media, Event etc.)
Shapes in-store (online and offline) visibility and activation strategies for channel excellence
Analyses local and global market trends to create and sustain competitive advantage
Demonstrates strong initiative and accountability to deliver category growth through high mental availability and ownership
Reports to both local and global executive stakeholders, ensuring alignment and visibility

The skills and knowledge you’ll bring:

Bachelor’s degree in related areas
Minimum 15 years relevant marketing and commercial experience, preferably with global FMCG /consumer goods industry background
Solid knowledge of category strategy design with full financial ownership, portfolio strategy design, activation design, content development and pricing strategy
Detailed P&L management, data analysis and commercial acumen are very critical for this role.
Team management experience is needed.
Language skills: English and Turkish (Fluent English is critical for this role)
Effective global stakeholder management skills
Initiative taker with high ownership to drive category growth with strong mental availability
Skilled at managing large marketing budgets and act towards business objectives

What we’ll give you in return:

Competitive base salary | benchmarked against global industry and market leaders
Hybrid working model | effectively combining working from the office & home, depending on team dynamics and business needs
Annual incentive program | reflecting your contributions
Meal & Mobile allowance | ensures a greater flexibility, convenience, and support for individual preferences
Car & fuel benefit | supports your commute and business connectivity
Insurance coverage | very comprehensive medical coverage and life/accident insurance for every employee's peace of mind
Recognition Program | awards/rewards for employees who dare to win with a growth environment
Reduced working hours | enjoy short Fridays during the summer period
Product discounts | on all Versuni products which are sold under the Philips brand and our other brands
An office that feels like home | easily accessible and modern office location in Istanbul with lots of tasty lunch choices around

Ready to make an impact?

From developing game-changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world-class brands, and shape the future of home living. We’re ready for you — are you ready for us?