Job Title: Global Retail Media Lead

Location:

NL

About the role:

The Global Retail Media Lead is responsible for delivering an optimized and integrated retail media strategy aligned to the global media strategy of the organization. The goal is to maximize the performance of our e-commerce partners by improving visibility and conversion rates on leading global e-commerce platforms. The role drives full-funnel retail media activation in line with the broader marketing strategy — coordinating cross-market teams, accelerating ad tech adoption, sharing insights, and building scalable frameworks and capabilities. The focus is strategic, not executional: unlocking platform synergies, growing our in-house share of sales on key retail platforms, and ensuring visibility and conversion improvements translate into measurable commercial impact.

The impact you’ll make:

• Define global retail media strategy framework across all platforms (eg. Amazon, Criteo, CitrusAd, other retailer networks)
• Establish global KPIs, measurement standards and performance benchmarks
• Deliver cross-market insights, trend analysis and strategic guidance to country teams
• Define golden rules and media playbooks ensuring consistency with local flexibility
• Align retail media strategy with broader commercial and e-commerce priorities
• Lead media-specific Joint Business Planning with global and regional retail partners
• Translate global JBP frameworks into actionable regional plans
• Negotiate media investment terms, co-funding opportunities and innovation partnerships (with global partners)
• Coordinate with commercial/category teams to ensure JBP alignment
• Own the retail media tech stack — evaluate, select and manage ad tech platforms (eg. Pacvue/Skai, commerce platforms, AMC, DSPs)
• Drive vendor negotiations, contract management and performance reviews (inc. retail media agency)
• Maximize platform adoption and utilization across markets
• Assess new capabilities, betas and emerging platforms for strategic fit.
• Build and develop retail media competency of local market teams
• Design and deliver training programs, playbooks and best-practice resources
• Provide coaching and knowledge-sharing for local Retail Media Managers (indirect reporting line)
• Providing consumer insights to influence content, marketing tools, drive continuous improvements on conversion rate, foster community by best practice sharing.
• Develop, inspire and mange global community of retail media managers.

The skills and knowledge you’ll bring:

• Master’s degree in marketing, Media, Business, or a related field
• 10+ years of experience in digital or retail media, across both in-house and media agency environments, with regional or global scope
• Demonstrated success working across multiple European markets
• Deep expertise in Amazon media campaign management
• Hands-on experience across multiple platforms, including Amazon Ads, Criteo, and retailer media networks
• Proven ability to manage ad tech platforms and scale vendor partnerships effectively
• Strong track record of leading cross-regional media strategies and Joint Business Plan (JBP) negotiations
• Advanced analytical capabilities, including ROAS, TACoS, and incrementality measurement
• Experience in building organizational capabilities and leading through influence in matrix environments (indirect team leadership)
• Solid understanding of media mix modeling, attribution, and incrementality frameworks
• Excellent stakeholder management skills, with experience engaging C-level executives and senior retail partners
• Strong AI literacy, leveraging tools to enhance personal productivity and support data-driven decision-making

What we’ll give you in return:

• Competitive base salary | benchmarked against global industry and market leaders (locally relevant)
• Performance-based Annual Incentive Program | rewarding those who dare and achieve more
• Top of the market pension scheme | with higher-than-average company contributions
• Work from home, commuting and phone allowances | to support your daily commute, home office setup & business connectivity
• Hybrid working model | effectively combining working from the office & home, depending on team dynamics and personal needs
• Working from abroad | for up to 30 days per year, supporting our many international colleagues as well as travel enthusiasts
• Extensive holiday package | additional care and development days, extensive maternity / paternity leave & possibility to purchase days
• Bicycle Plan | possibility to select a company bicycle for daily commute along with accessories & insurance
• Health Insurance Discount | when signing up with our partner insurance
• Gym Membership Discount | to support your focus on health and wellbeing
• Product Discounts | on all Versuni products which are sold under the Philips brand and our other brands
• An office that feels like home | easily accessible and modern office location in Amsterdam with lots of tasty lunch choices around
• High growth environment | offering exciting learning and career development perspectives beyond your first role
• Inclusive working culture and family spirit | we embrace our international community & diversity as competitive advantage

Ready to make an impact?

From developing game-changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world-class brands, and shape the future of home living. We’re ready for you — are you ready for us?

#LI-Hybrid