Job Title:  E-Merchandiser

About the Role:

We are seeking a dynamic and analytical E-Commerce E-Merchandiser/Specialist to drive our digital commerce media strategy. In this role, you will be responsible for developing and optimizing media touchpoints across various e-commerce platforms, ensuring data-driven decision-making, and enhancing the overall digital shopping experience for our customers.

The Impact You’ll make:

• Ensure the seamless execution of e-commerce content (A+ Content, enhanced brand content, videos, 360-degree images, product tiles and descriptions, etc.) through Bynder, Salsify, Icecat, and retailer-specific content platforms.
• Collaborate with the Global Digital team to ensure content (on-platform banners and PDP catalogues) meets the requirements of local retailers.
• Regularly track and analyze PDP and other e-commerce performance metrics (traffic, conversion rates, content engagement) to identify areas for optimization.
• Develop a comprehensive and data-driven e-commerce media strategy for all relevant e-commerce channels to maximize brand visibility and conversion rates.
• Streamline data collection, tracking, and performance measurement to optimize digital marketing efforts.
• Build an understanding of consumer touchpoints, analyzing their behavior and engagement to enhance targeting and personalization.
   

The Skills and Knowledge you’ll bring:

• Bachelor’s or Master’s degree in Marketing, Business, Digital Media, or a related field.
• 3+ years of experience in e-commerce, digital marketing, media management, or a similar role.
• Strong analytical skills with experience in performance tracking, data analysis, and reporting.
• Experience working with Amazon Advertising, Google Analytics, Meta Ads, and other retail media networks.
• Excellent communication and collaboration skills to work cross-functionally with internal teams and external partners.
• A proactive, results-driven mindset with the ability to adapt in a fast-paced digital environment.
• Understanding of PDP (Product Detail Page) optimization, including product titles, descriptions, images, and enhanced content (A+ content, videos, comparison charts, etc.).
• Language: Fully proficient in both German and English.

What we offer:

• Competitive base salary | Benchmarked against top companies in the local market with a global footprint
• Performance-based Annual Incentive Program | Rewarding career-level specialists and above employees who dare to achieve more
• Hybrid working model | Effectively combining working from the office and home, depending on team dynamics and personal needs
• Product discounts | On all Versuni products sold under the Philips brand and our other brands
• An office that feels like home | Easily accessible and modern office location in Hamburg with lots of tasty lunch choices around
• High growth environment | Offering exciting learning and career development perspectives beyond your first role
• Inclusive working culture and family spirit | We embrace our international community and diversity as a competitive advantage
• Working from abroad | For up to 30 days per year, supporting our many international colleagues as well as travel enthusiasts
   

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