Job Title:  Consumer Foresights Manager

About the role:

We are seeking a Consumer Foresight Manager to join our Consumer Care & Insight team. As a job owner, you will be responsible to recommend and execute a research plan to identify and size growth territories, to validate communication and innovation assets at each stage gate of development. You will work with Marketing and R&D, highlighting the most impactful insights that resonate with people, championing Consumer-obsession within the organisation.

Responsible for:

1. INSIGHT FOR IMPACT : Leverage Consumer Care and Consumer Insights capabilities to identify and size growth opportunities in SDA.

2. INSIGHT FOR DECISION : Deliver research projects for quality decision when validating future Communication and Innovation assets.

3. INSIGHT FOR SPEED : Share research results on time, leveraging existing knowledge to invest for incremental learning.

The impact you’ll make:

Key Responsibilities

• Manage consumer foresight projects in an agile way, from design to execution, ensuring high-quality and actionable insights, delivering against timing and budget.
• Stay up-to-date with industry trends and best practices in consumer research and apply this knowledge to improve research methodologies and outcomes.
• Present research findings and insights to key stakeholders in a clear and compelling manner.
• Manage external research vendors and partners to ensure the delivery of high-quality research services with proper briefing and project management.
• Contribute to building a learning culture in the organization, owning a Centre of Expertise practice around either Communication or Innovation. Contribute to elevate the performance of peers in Consumer Care and Insight team and Marketing.
• Collaborate with the Consumer Innovation CoE manager to improve and embed BIC methodologies in the ways of working.
• Analyze and interpret research data to provide clear and actionable recommendations to the marketing and/or product development teams. Track outcome and impact of these recommendations.
• Collaborate with cross-functional teams to integrate consumer insights into marketing strategies, product development, and customer experience initiatives. Foster consumer-centricity within the organization.
• Leverage continuous learning toolkit (Consumer Communities, Immersions, Stravito, Wonderflow, etc.) to make faster and consumer-centric decisions.

KPI's

• Insight with Impact:
  • % Media invested behind proven content
  • Advertising ROI
  • Innovation pipeline sufficiency Vs Target
  • Average size of innovation
  • Overall size of opportunities identified
  • Innovation strike rate
• Insight for Decision:
  • % recommendations followed
  • Stakeholder satisfaction with outputs (scale of 5)
• Insight for speed:
  • On-time delivery of research projects

The skills and knowledge you’ll bring:

• Master's degree in Marketing, Psychology, Sociology, or a related field.
• 5+ years of experience in consumer research, with a proven track record of leading research projects.
• Solid knowledge of research methodologies, inc. qual. and quant. techniques, related to communication and innovation.
• Excellent analytical and problem-solving skills, with the ability to interpret various data sources and provide actionable insights.
• Good communication and presentation skills, with the ability to convey research findings to non-technical audiences.
• Strong organizational skills; experience managing multiple projects simultaneously.

What we’ll give you in return:

• Internationally competitive base salary | benchmarked against global industry and market leaders 
• Performance-based Annual Incentive Program | rewarding those who dare and achieve more 
• Top of the market pension scheme | with higher-than-average company contributions 
• Work from home, commuting and phone allowances | to support your daily commute, home office setup & business connectivity 
• Hybrid working model | effectively combining working from the office & home, depending on team dynamics and personal needs 
• Working from abroad | for up to 30 days per year, supporting our many international colleagues as well as travel enthusiasts 
• Extensive holiday package | additional care and development days, extensive maternity / paternity leave & possibility to purchase days 
• Bicycle Plan | possibility to select a company bicycle for daily commute along with accessories & insurance 
• Health Insurance Discount | when signing up with our partner insurance 
• Gym Membership Discount | to support your focus on health and wellbeing 
• Product Discounts | on all Versuni products which are sold under the Philips brand and our other brands 
• High growth environment | offering exciting learning and career development perspectives beyond your first role 
• Inclusive working culture and family spirit | we embrace our international community & diversity as competitive advantage

Ready to make an impact?

From developing game-changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world-class brands, and shape the future of home living. We’re ready for you — are you ready for us?